ROUGE COCO BLOOM: BLISS IS A MATTER OF COLOR

A radiant smile, an energetic choreography and a modern color palette with different shades of pink, blue and white are the main parts of the aesthetic context CHANEL chose to launch the campaign for the new Rouge Coco Bloom lipstick, starring House ambassador Lily-Rose Depp.

On a minimalist rooftop with a view, Lily-Rose Depp appears along with her squad, wearing a metallic mini skirt, a vivid colored top and her white sneakers. Looking like a team of stylishly futuristic cheerleaders, the girls laugh and dance, delivering a vibe of effortless happiness, accentuated by the impressive color gracing their lips. With her charming girliness and inconspicuous naughtiness evoking a modern-day Lolita attitude, Lily-Rose conveys the feel of Rouge Coco Bloom accurately: bringing color to your life is both literally and metaphorically the only way to elevate it.

The Rouge Coco Bloom produces a hydrating and plumping effect, employing an innovative, patented formula that combines long-lasting shine and intensity. CHANEL channels a positive outlook on modern life with a statement of freshness and unapologetic optimism.

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ROUGE COCO BLOOM: BLISS IS A MATTER OF COLOR

A radiant smile, an energetic choreography and a modern color palette with different shades of pink, blue and white are the main parts of the aesthetic context CHANEL chose to launch the campaign...