CHANEL №5 L’EAU: IT IS ALL ABOUT FESTIVITY

Being one of the late Karl Lagerfeld’s muses certainly has its perks and for Lily-Rose Depp, serving as the face of CHANEL Beauty is a pleasurably expected consequence of her strong bonds with the brand. For this year’s holiday CHANEL №5 L’Eau ad, Lily followed the instructions of CHANEL’s long time collaborator, Jean-Paul Goode, and delivered a delightful result, evoking feelings of festivity and coziness.

In a 40s beauty look, wearing a mini black dress and knee-high red boots, Lily appears sitting on top of a huge, snow-covered CHANEL №5 L’Eau fragrance bottle. She looks amazing as well as amazed, while holding a crystal ball that contains the same fragrance bottle she’s sitting on – obviously on a smaller scale. As she gazes into the globe, she realizes that №5 is indeed her favorite number which makes her attraction to the fragrance all the more intense and joyous. Looks like buying culture is not the only thing that brings us close to high-end pleasures. A fine holiday experience like the one CHANEL is able to offer, acts more as an organic link to happiness than as a shopping session.

“I loved playing the character created by Jean-Paul,” Depp said in a statement for Chanel. “The joy and wonderment reminded me of how I felt as a little girl on Christmas morning.” And this was the exact goal of the campaign. Child-like playfulness, carefree attitude, stylish aesthetic and a festive setting, all graced with a sprinkling of modern surrealism gave us a video we won’t easily forget.

 

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CHANEL №5 L’EAU: IT IS ALL ABOUT FESTIVITY

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