What is it that gives a perfume the ability to stand the test of time? Is it a big budget? Is it marketing? Could it be the parameter of sheer luck? When it comes to the iconic CHANEL N°5, its 100th birthday leaves no doubt about the reason of its success. A century-old history of influence and constant evolution proves that Gabrielle Chanel’s aromatic inspiration was anything but random, therefore its travel through time is justified and extremely meaningful too.
When Gabrielle Chanel first created N°5 (named after her lucky number) in collaboration with Ernest Beaux back in 1921, she did not just have a perfume in mind, but a perfume revolution. What she wanted to achieve was a singular essence that would not bear any similarities with anything else on the market at that particular moment, or any other for that matter. Inspired by the modern art movements of her time such as cubism, dadaism and surrealism, Gabrielle gave life to an avant-garde perfume that combined jasmine, ylang ylang and rose in an abstract synthesis, resulting in a singular scent. Interestingly enough, the exact components of N°5 are not perceptible and its formula still remains a secret.
As a symbol of modernity the CHANEL N°5 bottle was designed in a minimalist fashion, based on clear lines and sharp angles, while the form of its stopper resembles the top view of Place Vendôme in Paris. The special place the perfume holds in pop culture (let us not forget it was Marilyn Monroe’s favorite) is a living, ongoing proof of its longevity. Here’s to an emblem uniting the generations of the past with those to come.
A radiant smile, an energetic choreography and a modern color palette with different shades of pink, blue and white are the main parts of the aesthetic context CHANEL chose to launch the campaign for the new Rouge Coco Bloom lipstick, starring House ambassador Lily-Rose Depp.
On a minimalist rooftop with a view, Lily-Rose Depp appears along with her squad, wearing a metallic mini skirt, a vivid colored top and her white sneakers. Looking like a team of stylishly futuristic cheerleaders, the girls laugh and dance, delivering a vibe of effortless happiness, accentuated by the impressive color gracing their lips. With her charming girliness and inconspicuous naughtiness evoking a modern-day Lolita attitude, Lily-Rose conveys the feel of Rouge Coco Bloom accurately: bringing color to your life is both literally and metaphorically the only way to elevate it.
The Rouge Coco Bloom produces a hydrating and plumping effect, employing an innovative, patented formula that combines long-lasting shine and intensity. CHANEL channels a positive outlook on modern life with a statement of freshness and unapologetic optimism.