One of CHANEL’s key attributes is the ability to appeal to large fashion crowds as a modern-classic aesthetic option that matches and elevates anybody’s personal style. No matter who you are or what you do, as long as you are able to appreciate elegance and class in any of their various forms, you might as well be a CHANEL person. Looks like this is the rationale of the brand’s latest eyewear campaign, featuring a rather unexpected combination of stars.
Gender-bending and eccentric in an easy-going, marketable way, singer/songwriter and House ambassador Pharrell Williams poses with a dominant and androgynous pair of CHANEL glasses with a woven tweed design, that perfectly blends his experimental spirit with an undeniable design gravitas. Sizeable, full face shades look ideal on iconic French musician Sébastien Tellier, while their tweed-like pattern along with the logo evoke a sense of statement boldness. Butterfly frames and a glamorous pearl chain grace Margaret Qualley’s flawless face in a retro kind of fashion, highlighting her old school and chic innocence. To top it all, an oval-shaped pair and a refined classic edition beautifully adorn Belgian singer Angèle’s and French actress Isabelle Adjani’s features respectively, by showcasing a minimalist sophistication every style aficionado aspires to acquire.
This season, eyewear is not about design predictability. CHANEL infuses the spring and summer of 2020 with a certain amount of stylish “seriousness”, making a strategic choice that seems to masterfully channel the attitude of our time.
A quick glance through the Ermanno Scervino Fall 2020 Ready-to-Wear Collection is enough for someone to fathom the very essence of the House’s inspiration. A profusion of styles, attitudes and dreams serves as a reminder of fashion’s endless possibilities. A woman can be anything she feels like being, and the iconic brand is here to provide her with the right means.
Carefully designed patterns, versatile silhouettes and an abundance of fabrics deliver a collection able to cover the wide spectrum of female expression in its entirety. From sensual lace dresses, embellished skirts, funky denims and even creative animal prints, all the way to power suits, structured overcoats and sequined blazers, Ermanno Scervino suggests a plethoric style guide relevant to all possible levels and situations in a woman’s life. Opulent craftsmanship and tremendous attention to detail result in genuinely beautiful pieces that combine modern edge with traditional elegance. Hand embroideries, tailored check suits and fine leather garments attest to a vision of multi-faceted luxury, that fulfills all kinds of needs, both practical and aesthetic.
Contrast and harmony, consistency and rebellion. Ermanno Scervino imagines a woman able to transcend norms and stereotypes and builds a fashion arsenal in order to give life to every aspiration she might have. Business, leisure, sexiness, girliness, quirkiness, casualness, no matter what the mood is, it is on the table. Let us take our pick!