By combining tradition with modernity, simplicity with complexity and the eye-soothing with the eye-catching, the Ermanno Scervino Spring 2019 Ready-To-Wear Show managed to deliver a brand reinvention, based on the art of contrast.
Relaxed suits with edgy cuts, floral patterns, mixed textures and fabrics, sophisticated yet funky layerings are some of the elements that, put together, gave life to an eclectic collection with an interesting input on both women’s and men’s aesthetic positioning in today’s fashion scenery. It almost looks like Ermanno Scervino proposes a new way of reflecting on style: it’s not about being loyal to a certain form, but rather about constantly exploring your options.
By abstaining from complex theoretical concepts other Houses find amusing, the brand expresses its love to sheer beauty and devotion to alluring glamour.
When done properly, maximalism can showcase fashion in all its glory and Karl Lagerfeld is, hands down, one of the few who can actually extract the quintessence of chic from a huge, mind-blowing production. For CHANEL’s Spring 2019 Ready-to-Wear fashion show, Karl decided to indulge us once more with an impressive setting. This time he transformed the Grand Palais into a beach, with sand, water, waves, a jetty and everything.
Clothes-wise, the show was a carefree tribute to youthfulness, a modern and girly take on the classics. Everything from lemon-colored silk gowns and short dresses with multi-colored patterns, to loose pants and oversized jackets appeared as an elegant approach to a new age “wearable” philosophy.
The barefoot models, their happy playfulness by the beach and, of course, the logo-studded styling along with the creative notion of wearing two bags at the same time, all indicate something: You do not need to be a bourgeoise to be able to pull off CHANEL, anymore. Just a fun person who combines freedom with a sense of style.
Take a look at the direction the global fashion compass shows. Now you know which path CHANEL follows. The exact opposite. While other fashion houses turn to European venues to stage their shows, Karl Lagerfeld chose to bring the CHANEL Métiers d’Art show to New York City's Metropolitan Museum of Art. This is going to be the brand’s first New York fashion show in over a decade.
The Pre-Fall show, set to take place on December 4th is expected to highlight Coco Chanel’s special connection to New York. After all, it was back in 1912, only two years after she had opened her iconic boutique at 21 Rue Cambon, that the American department stores started to show their support and appreciation to her by carrying her first hat collection. Meanwhile, Karl Lagerfeld is also very attached to the city, whose energy and light have always been a source of inspiration for him.
The Métiers d’Art show is of great importance to CHANEL, for it constitutes a tribute to the historic ateliers and workshops that supply CHANEL with fine embroidery, laces, floral creations, feather crafting and many more, extremely valuable artisan assets. It would be fair to say it is not just about fashion but more about respect to a rare craftsmanship tradition.
Although details about the show have yet to be disclosed, judging by its context, the December show will probably focus on New York’s iconic 1930s era.
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ERMANNO SCERVINO S19: THE ART OF DIVERSITY
CHANEL SS19: THERE’S SOMETHING IN THE WATER