Gabrielle Chanel was the first one to boldly infuse elements from the men’s wardrobe into the world of female clothing and styling. Her strong belief in a woman’s right to feel free and take full advantage of all aspects of her body, led her to introduce items like pants and her boxy tweed jacket to women during a period when conservative looks were preferred. The critically acclaimed Boy.Friend watch “walked down” the same path, inspiration and design-wise.
Having won top honor in Geneva at this year’s GPHG awards, the Boy.Friend watch reaffirms the timeless CHANEL fashion statement that items masculine by design tend to look good on women too. Its geometric design with a rectangular case and angular lines evokes a powerful feeling, while the blackened openworked movement, the matching strap and the decorative diamonds add an elegantly sensual touch to the multi-thousand dollar worth, luxury creation.
Gender fluidity is one of the most relevant social issues of our time and it is no wonder that a visionary like Coco Chanel saw it coming decades before it finally erupted both as a political demand and as a lifestyle preference. The Boy.Friend watch is the perfect means to bridge the gap between traditional masculinity and what is commonly perceived as feminine style.
Pharrell Williams is no stranger to CHANEL, having starred in a number of the house’s campaigns, such as the 2014 Pre-Fall ad campaign, alongside Cara Delevingne. It was only last year that the famous rapper and songwriter collaborated with CHANEL’s creative director, Karl Lagerfeld and Adidas Originals to launch a luxurious sneakers line. It would be safe to say that Pharrell is the kind of modern style icon that encompasses all the classic elements of elegance CHANEL is about.
While attending the CHANEL Cruise 2018 Show in Bangkok, Pharrell announced a new collaboration with CHANEL, teasing his fans that it is coming soon. Although details about the upcoming project have not surfaced yet, it is said that it will be a capsule collection designed by Pharrell himself, reflecting his personal style sprinkled with CHANEL’s trademark class. The yellow CHANEL hoodie worn by the artist during his appearance at the Cruise Show might be a sign of what we are about to see in a few months from now.
The collection is expected to hit the company’s Seoul flagship store along with other retail stores worldwide during the first quarter of 2019.