Pharrell Williams is no stranger to CHANEL, having starred in a number of the house’s campaigns, such as the 2014 Pre-Fall ad campaign, alongside Cara Delevingne. It was only last year that the famous rapper and songwriter collaborated with CHANEL’s creative director, Karl Lagerfeld and Adidas Originals to launch a luxurious sneakers line. It would be safe to say that Pharrell is the kind of modern style icon that encompasses all the classic elements of elegance CHANEL is about.

While attending the CHANEL Cruise 2018 Show in Bangkok, Pharrell announced a new collaboration with CHANEL, teasing his fans that it is coming soon. Although details about the upcoming project have not surfaced yet, it is said that it will be a capsule collection designed by Pharrell himself, reflecting his personal style sprinkled with CHANEL’s trademark class. The yellow CHANEL hoodie worn by the artist during his appearance at the Cruise Show might be a sign of what we are about to see in a few months from now.

The collection is expected to hit the company’s Seoul flagship store along with other retail stores worldwide during the first quarter of 2019.


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