CHANEL x PIGALLE: COCREATING COOLNESS

CHANEL is known for its ability to remain resilient and timeless by creatively adapting to change and constantly infusing its philosophy with new elements, without changing its core. Finding your way into the future, or even the present, is not necessarily a piece of cake, especially when it comes to major brands like CHANEL who carry such an enormous legacy. To nobody’s surprise though, CHANEL always manages to stay relevant and its new collaboration with Pigalle is an accurate example of that achievement.

Founded in 2008 by Stephane Ashpool and representing the Parisian cool ethos, Pigalle is all about streetwear culture which is now expected to blend ideally with the CHANEL class in the upcoming capsule collection of the two brands. Inspired by an imaginative character named Sun Dog, the collection will include wolf-like features, a modern color palette with shades of off-white, pink, blue and yellow, and key pieces like side-striped sweatpants, texture jackets and colorblocked knitwear. Sneakers and leather motorcycle gloves are also to be hitting the stores, adding a sporty vibe to the whole concept.

The collaboration is coming to life in celebration of the 30th anniversary of the ANDAM Fashion Award and although we have only seen a preview of it, it is most definitely going to be epic!

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