CHIC BY THE SEA

When it comes to lifestyle pleasures, one simply cannot limit oneself to fine clothes and expensive perfumes. As a renowned luxury House, CHANEL decided to widen its good living spectrum by launching its own Yacht Club at Shelter Island in New York, in celebration of the 20th anniversary of CHANEL's iconic J 12 watch, by way of tribute to the J-Class racing yachts that inspired the original design.

The pop-up space is located within the popular Sunset Beach hotel on Long Island and emanates a feeling of decadence and nostalgia, reminiscent of Gabrielle Chanel’s summer hideaway named La Pausa on the French Riviera as well as her first Couture Store in Biarritz. As a modern-day interpretation of a yacht club, the J 12 Yacht Club wants its visitors to explore the CHANEL take on island living by immersing themselves to a plethoric scenery, abundant in customized umbrellas, coolers, surf boards, badminton and ping pong.

Apart from the sumptuous seaside and sunkissed experience, the new yacht club offers an exciting indoor treatment as it features an impressive games room with a selection of classic board games, along with a one-of-a-kind boutique in which the new J 12 collection is showcased. Eclectic taste and love for upscale indulgence. This is the CHANEL core.

Diary 1  3 Diary 2  3
Back to top

CHANEL 19: THE CLASSIC IS HERE TO PLAY

Having made its debut on the AW19 runway, Karl Lagerfeld and Virginie Viard’s CHANEL 19 bag is an augmented and somewhat modernized version of the immaculate classic 2.55. Sometimes, the greatest...

CHIC BY THE SEA

When it comes to lifestyle pleasures, one simply cannot limit oneself to fine clothes and expensive perfumes. As a renowned luxury House, CHANEL decided to widen its good living spectrum by...