To those who consider and experience fashion as an important part of culture, it is clear that talking about it is like talking about a plethoric amalgam of movements and references. Fashion is not really about fashion per se, but more about a multilayered narrative of life itself. But above all, when it comes to CHANEL, the main source of influence is undisputedly cinema and its various aesthetic and social aspects. For CHANEL’s Spring 2021 RTW collection, Virginie Viard decided to explore the vast cinematic universe the brand has always been a huge part of. And she did so brilliantly.
A grand, CHANEL branded sign, evoking the iconic Hollywood sign in the Santa Monica mountains was the predominant visual element of the set, implying that what was about to follow could be an endless high fashion audition for a movie or just a peek into the stylish world of actresses. Having in mind Gabrielle Chanel’s contribution to the image and styling of some of the most emblematic films of the 20th century (from Tonight or Never to Last Year at Marienbad), Virginie Viard created a collection that combines the coolness of L.A. with the effortless Parisian chic.
Structured, oversized suit jackets channeling an 80s vibe, extensive layering, typographic patterns, playful shorts, romantic gowns with bows, skinny fit metallic tracksuits, wide leg pants, glossy cardigans, digital prints and many more exquisite pieces result in an “haute casual” mood board that seems more radical than anything else Viard has done to date. While tweeds embrace laces and satin intertwines with tulle it becomes obvious that creative combinations and provocative experiments constitute the new normal. Virginie Viard reimagines the CHANEL woman as a versatile creature who knows no boundaries and looks effortlessly beautiful in a quirky way.
The past few months have not been easy for brides to be. The pandemic has turned wedding plans into an unrealistic prospect, in which luck and randomness play the most important part of all. However, despite the gloom and the constant uncertainty permeating our lives lately, Ermanno Scervino has found a stylish remedy to make us believe in magic again. The brand’s Spring-Summer 2021 collection is truly a thing of beauty.
High quality craftsmanship, unconventional cuts and eclectic inspiration lead to an exquisitely refined lookbook that makes high fashion seem like a reachable goal, a real possibility. Laces, embroideries and soft leather create a harmonic juxtaposition that evokes the purity of wedding attire while combining it with an edgy and provocative vibe. Cottons, chiffon, jute and denim are also gloriously present, along with meticulous embellishments, fringes, floral elements and subtle patterns, attesting to a plethoric yet balanced result. The black and white color coding gets ingeniously interrupted by beautiful pastels on knits, blazers and long dresses, whereas the skin is being shown as a proud, fearless emblem of the human body. What a synthesis!
A post-modern bride or a rock-mantic person casually building bridges between classic and contemporary? The new Ermanno Scervino woman is bold and authentic and leaves plenty of room for interpretation. Being what you want whenever you want to, is the real deal.