We first got a glimpse of it at the Tom Ford Spring/Summer 2020 Show in September and, truth be said, everyone was positively stunned. Tom Ford’s metallic molded bra, somewhere between lingerie and armor, emits a sense of power and vulnerability all at once, and constitutes a nod to various pop culture references, such as Ursula Andress’s metal lingerie in The 10th Victim, Claude Lalanne’s breastplates that Yves Saint Laurent famously commissioned for his haute couture collection in 1969, as well as Jeff Koons’s “Rabbit”, made from polished steel, which sold for a record-breaking £70 million at auction last year.
A few days ago at the Critic’s Choice Awards, emerging film-tv star with millions of followers, Zendaya, rocked the molded breastplate in fuchsia with a matching Tom Ford skirt from the same collection. The statement bra was customized by Tom Ford’s team, using a 3D scan of her body that took a few weeks to transform into her ideal Warrior Woman style piece. Meanwhile, Gwyneth Paltrow wore the breastplate too, for the cover of Harper’s Bazaar February issue, proving unusual fashion pieces have a mind and value of their own and remain impressively unique no matter what.
Tom Ford’s inspiration as expressed through an item like this quirky “anatomical” breastplate serves a higher purpose, apart from the obvious: to train us in accepting a wider -sometimes even unorthodox- range of clothing pieces as wearable and to cultivate a more flexible perception of fashion, that includes a bit more of fantasy than practicality.
For a fashion brand like Ermanno Scervino with such a masterful ability to combine genres, bridge generations and always produce innovative designs, versatile super model Kate Moss had always seemed like the perfect muse to work with. Finally, the time came for the two to creatively coexist in the house’s Spring/Summer 2020 Campaign. To no one’s surprise, the result was amazing.
Lensed by photographers Luigi and Iango, the British star poses for a series of black and white photos that capture her authenticity in all of its exciting aspects. An innocent little girl, a determined grown woman, a classic beauty, an indie persona, a rock star, every part of her “paraded” in front of the camera and gave us a glimpse of whatever it is that has established her as an icon throughout the years. Of course, the clothes did their magic in an awe-inspiring way. Prints, laces, leather, boots, high heels, dresses, jumpsuits and even regular suits (with a few twists) emit a plethoric sense of aesthetic diversity that characterizes Ermanno Scervino’s SS20 Collection. It seems like fashion is no longer about being one thing only and nothing else. Anyone can be whatever they want to be, no matter when and how long.
In a time where most brands look eager to approach young demographics by employing emerging stars and social media sensations, Ermanno Scervino chooses to invest in a timeless figure that symbolizes the eternal and effortless coolness of fashion.