One of CHANEL’s key attributes is the ability to appeal to large fashion crowds as a modern-classic aesthetic option that matches and elevates anybody’s personal style. No matter who you are or what you do, as long as you are able to appreciate elegance and class in any of their various forms, you might as well be a CHANEL person. Looks like this is the rationale of the brand’s latest eyewear campaign, featuring a rather unexpected combination of stars.

Gender-bending and eccentric in an easy-going, marketable way, singer/songwriter and House ambassador Pharrell Williams poses with a dominant and androgynous pair of CHANEL glasses with a woven tweed design, that perfectly blends his experimental spirit with an undeniable design gravitas. Sizeable, full face shades look ideal on iconic French musician Sébastien Tellier, while their tweed-like pattern along with the logo evoke a sense of statement boldness. Butterfly frames and a glamorous pearl chain grace Margaret Qualley’s flawless face in a retro kind of fashion, highlighting her old school and chic innocence. To top it all, an oval-shaped pair and a refined classic edition beautifully adorn Belgian singer Angèle’s and French actress Isabelle Adjani’s features respectively, by showcasing a minimalist sophistication every style aficionado aspires to acquire.

This season, eyewear is not about design predictability. CHANEL infuses the spring and summer of 2020 with a certain amount of stylish “seriousness”, making a strategic choice that seems to masterfully channel the attitude of our time.