CHANEL COCO BEACH 2021: a nod to summer

The Coco Beach line was first introduced by Karl Lagerfeld a few years back, as a tribute to summer and the incomparable aesthetic of sun-drenched leisure. Drawing on Coco Chanel’s summer imagery, his successor and longtime colleague, Virginie Viard, decided to continue the tradition, tapping Belgian singer/songwriter Angèle as the face of the new campaign.

Bathing suits, bustiers, airy sleeveless smocks, short leggings and shorts in floral patterns or simply black & white create a mood board of relaxed garments meant to ease the body and boost the mood. On a sandy set with a black background, combining the beach feeling with a studio aesthetic, Angèle flirts with the camera and dances around in a carefree manner that evokes the youthful and positive vibe summer is always associated with.

Comfort and freedom are the main elements CHANEL uses in this collection in order to channel a seaside, coastal resort-like feel. As the new brand ambassador Angèle put it herself “This collection completely suits me: in the celebration of a free, relaxed allure, in the ‘joie de vivre’ that it exudes.” After all, summer is but a perfect opportunity to free ourselves from burdens of all sorts and live the best version of our lives.

Diary linea piu 1
Back to top

Métiers d’art 2020/21: the Atelier Experience

People tend to think of clothes, even the high-end designer ones, as products stemming from a massive industrial process. Well, this is not the case with a house like CHANEL, where luxury is built...

CHANEL COCO BEACH 2021: a nod to summer

The Coco Beach line was first introduced by Karl Lagerfeld a few years back, as a tribute to summer and the incomparable aesthetic of sun-drenched leisure. Drawing on Coco Chanel’s summer imagery,...