For Ermanno Scervino, beauty, aesthetic superiority and visual interest have always lied in the careful combination of antithetical powers. The brand’s latest collection dove into the ever-fascinating seas of subversive stylistic encounters and produced an inspiring fashion manifesto. Romantic notions blend with modern trends and stylish sexiness, delivering an edgy yet wearable result. Who could possibly resist?
Couture and sportswear, feminine and masculine elements, contrasted textures and various attitudes: everything is there, waiting to be discovered and adored. Heart-shaped bustier dresses with laser-cut motifs, see-through slipdresses covered in sequins, leather bodycon dresses paired with short, knitted cardigans, velvet puffer jackets and oversized power suits with embroideries, boho coats and princess-like ball gowns emit a sense of abundance and endless choices. Fashion is changing and while doing so it is giving us the chance to be whatever we wish to be, no matter how paradoxical it may seem from one day to another. White, brown, plum, fuchsia, and emerald-green attest to a plethoric color palette which conveys an easygoing message of versatility. Meanwhile, silks, laces, wool, leather, and technical fabrics enhance the collection’s palpability: from ethereal blazers to metallic party dresses, the way in which a garment touches the skin and plays with the senses constitutes the essence of a high fashion experience.
Infusing the brand’s core values with a provocative flair is Ermanno Scervino’s way of suggesting a new way of expressing oneself through fashion. Bare legs and shoulders have an interesting story to tell.
Is it its historic fashion background? Could it be the luxurious leather fabric or maybe the iconic quilted texture? When it comes to the CHANEL 22 Bag there are so many attributes one may take into account and become crazy about. That is the thing about CHANEL 22: it is not yet another high-end item but an iconic piece that transcends time and allows you to incorporate it into your personal style and everyday life.
For its latest CHANEL 22 Bag campaign, the House employed celebrity brand ambassadors Margaret Qualley, Lily-Rose Depp and Whitney Peak in three whimsical video productions, each showcasing how every woman manages to make her CHANEL 22 Bag part of her daily rituals. While frolicking in a desert-like location, reminiscent of her childhood ranch in Montana, Margaret Qualley realizes natural style and an easy-going attitude are the best means to enjoy being alive. Chic as ever and with a slight feel of fashionable ennui, Lily-Rose Depp explores her Los Angeles life using her CHANEL 22 Bag as a signifier of her unapologetic freedom. In the meantime, Whitney Peak sweeps across New York in all her girly glory, having all the fun a girl should have without making too much effort. Its is evident: The new CHANEL 22 Bag is much more than a bag; it is a valuable ally and a cultural statement.
Black, white, pink or purple? Colors are a matter of mood but brands like CHANEL are a matter of devotion. Let us give it up to the bag that combines all the above.