As the birthplace of the Renaissance, Florence has naturally served as one of the most prominent sources of inspiration for Gabrielle Chanel’s initial artistic vision. The fashion mogul had always incorporated art into her craft, setting an example of creative originality and progressive thinking still relevant today. Since the early 20th century, a lot of things may have changed in the realm of fashion, but CHANEL’s connection with high aesthetics, classic beauty and exquisite craftsmanship remains intact.
The latest Métiers d’Art collection was presented in Florence’s historical Stazione Leopolda, a train station from the early 19th century. CHANEL shows are always about reinventing spaces, recreating feelings and visualizing dreams, so this one could not be any different. Virginie Viard’s goal was to offer a high-end mixture of metropolitan elegance and timeless craftsmanship and it is safe to say that she succeeded. Heritage tweed pieces and knitwear with intricate embellishments combine Parisian casualness with an avant-garde flair, while low-slung denim, drop-waist skirts, heavy cardigans, quirky dresses and relaxed outerwear emit a sense of effortless chic. Fluffy silver embroideries, mini flap bags and opulent jewelry complement a playful synthesis of modern and retro elements. At the same time, tight-fitting bodices with fuller skirts, heavy layers, enameled buttons, purple silks and pearl necklaces function as a nod to the imagery and aesthetic of the Renaissance, gloriously proving that, at the end of the day, wearability depends on sensibility: premium pieces can look great on you as long as you know what to make of them.
CHANEL’s artisan houses are of extreme value to the brand, therefore the annual Métiers d’Art show is CHANEL’s way of honoring its values and staying true to its artistic objectives. Hard work and attention to detail are the cornerstone of premium fashion and always pay off.
Sexiness, vulnerability, power, cuteness, rock n’ roll attitude and beauty. Ermanno Scervino’s new campaign is a game between the various versions of female expression. British top model Jean Campbell posed for the emblematic fashion photography duo Luigi and Iango and delivered an eye-catching set that captures the essence of modern high fashion.
The brand’s love for exciting colors, luxurious fabrics and fine textures becomes now more obvious than ever. A bright pink puffer jacket, three-dimensional knitwear, sequin dresses, glittering skirts and an intricate lace gown indicate a wide spectrum of moods, both edgy, chic and casual. Embroideries, carved leather, crocodile skin motifs and draped velvet and chiffon flowers evoke a sense of elaborate craftsmanship along with the self-assurance only pure beauty can guarantee. The sight of Jean wearing a short turquoise dress and holding an oversized dark green bag while looking intensely at the camera sums up the campaign’s very spirit; style is just like feelings: fluid, subjective, whimsical.
Colorful or black and white shots, provocative and detailed styling, premium materials. Once more, Ermanno Scervino proves that breaking stereotypes and exploring different paths at the same time is what contemporary fashion is all about.