The familiar contours of nostalgia, the alluring tints of nonchalant coolness. Serving as the face of CHANEL’s Fall-Winter 2022-2023 Pre-Collection campaign, Charlotte Casiraghi, house ambassador and spokesperson, combined her natural class with the calm sense of esoteric serenity only a sunkissed, seaside landscape can evoke. What is it about this collection that makes us indulge in philosophical musings? It is the cinematic ambience, Charlotte’s elusive spirit and, of course, the clothes; the minimalism, the clear lines, the sheer beauty.
This is a collection that gave Virginie Viard the opportunity to invent her very own version of elevated casual. A pair of wide-leg trousers channeling a both “artist in her workshop” and “chic girl in the city” vibe, styled with a plain shirt, an oversized coat and classic leather boots, juxtaposed to a fitted dress with florals and a logo pattern, showcase the modern versatility CHANEL is all about. The airy and creamy co-ords adorned with jewels and the androgynous tweed suit reaffirm the brand’s timeless bond with its emblematic past, while the mustard houndstooth set, the velvety corduroy jacket and the quilted denim on denim ensemble pertain to a hip and upscale-urban take on contemporary fashion. Watch out for the leather bomber jacket and the romantic black negligée paired with the bold CHANEL bracelets. True style feeds on antitheses and finds a whole new meaning in unorthodox yet creative blends.
Youthfulness and maturity, femininity and masculinity, playfulness and seriousness. Anything goes, as long as it goes with style.
For CHANEL, fashion has always been an intricate issue: It is not only about a vague idea, but about the execution too. From Gabrielle Chanel’s years to Karl Lagerfeld’s reign and then to Virginie Viard’s era, CHANEL has managed to establish itself as the prominent force it is today thanks to its attention to detail. A universe of artisanal craft had to be created and preserved in order for the vision to come true and that is exactly what happened. CHANEL’s artisan houses have not only rendered the brand’s otherworldly designs a reality but have also kept the valuable tradition of handmade creativity alive through the decades.
Built in the northeast corner of Paris to accommodate all of CHANEL’s artisan houses like embroidery ateliers Lesage and Montex, shoemaker Massaro, feather and flower expert Lemarié, hatter and milliner Maison Michel, pleater Lognon, grand flou atelier Paloma, goldsmith Goossens and more, Le 19M is a state-of-the-art fashion temple occupying 25,000 sqm and committed to the development of the artisanal heritage. With its façade bringing to mind the threads on an elaborate couture creation and the glass exterior evoking the glossy luxury of a high-end collection, the building is dedicated to the highly technical fashion in which the atelier professionals work and the awe-inspiring virtuosity reflected in the result of their craft.
According to CHANEL’s president, Bruno Pavlovsky, Le 19M is an ambitious project, both in terms of its architectural value as well as its functionality and sustainability traits. Come to think of it, could it be any different? The space where fashion history is being made has no other choice but to be equally significant and trailblazing.