For CHANEL, fashion has always been an intricate issue: It is not only about a vague idea, but about the execution too. From Gabrielle Chanel’s years to Karl Lagerfeld’s reign and then to Virginie Viard’s era, CHANEL has managed to establish itself as the prominent force it is today thanks to its attention to detail. A universe of artisanal craft had to be created and preserved in order for the vision to come true and that is exactly what happened. CHANEL’s artisan houses have not only rendered the brand’s otherworldly designs a reality but have also kept the valuable tradition of handmade creativity alive through the decades.

Built in the northeast corner of Paris to accommodate all of CHANEL’s artisan houses like embroidery ateliers Lesage and Montex, shoemaker Massaro, feather and flower expert Lemarié, hatter and milliner Maison Michel, pleater Lognon, grand flou atelier Paloma, goldsmith Goossens and more, Le 19M is a state-of-the-art fashion temple occupying 25,000 sqm and committed to the development of the artisanal heritage. With its façade bringing to mind the threads on an elaborate couture creation and the glass exterior evoking the glossy luxury of a high-end collection, the building is dedicated to the highly technical fashion in which the atelier professionals work and the awe-inspiring virtuosity reflected in the result of their craft.

According to CHANEL’s president, Bruno Pavlovsky, Le 19M is an ambitious project, both in terms of its architectural value as well as its functionality and sustainability traits. Come to think of it, could it be any different? The space where fashion history is being made has no other choice but to be equally significant and trailblazing.